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Antonio Horta Osorio talks on Bretix and Uk economy.

Antonio is the CEO of the largest retail bank in the UK. He has been on the headline for various reasons during the year. The government sold its shares sometimes back from the bank. That let the bank is financial crisis. The CEO had to look for support from the government making once again making it own forty-three percent of the bank. The bank right now is back on its feet and making profits. Antonio became the head of the bank in 2011. That has seen the bank turn around into fortunes gain. That does not mean that they are not facing challenges as the bailout was not something to ignore. As a recovery strategy, the bank had to close some outlets and also to lay off some workers. That was a radical move, but it has brought some improvements as the institution now is saying to be making profits.

The change and the effects of Brexit is a major factor in the economy of UK. One of the ways that the bank thinks will help is to strengthen the ties with the customers. On that note Antonio is focusing on pushing the bank forward to develop a multichannel experience with its clients. The CEO has this to say about Brexit and banking. The CEO does not see the possibility of the EU crumbling in the near future. It is politically founded to ensure there is peace in Europe. He also believes there is too much at stake for the union and it should just hold together What is important is the union members’ economy to suffer some structural reorganization. The economy of UK did not sink even after Brexit. The economy was able to withstand the storm because the consumers went ahead with buying as usual.

The nature of the economic recovery is a bit reassuring. Definitely the businesses will need more reassuring situation about the legal and regulatory environment for their operations. The UK economy will also need to address the shortage of skills that exist across the economy. What remains is also to discuss the importance of economic growth and productivity that is necessary for the entire region. There is a lot that needs to be done if the economy has to become a giant again. Antonio says his contribution to the banking industry is what he values and he does not want to serve anywhere else. The most important thing to do is to identify the areas of growth and work on that. He thinks that the bank needs to build customer trust.

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